End of National Wear RED Day 2011 : Info

NEW YORK (CBS) Don’t be surprised if your friends and coworkers are all wearing the same color today.

It’s part of a plan – one put forth by the American Heart Association to draw attention to heart health for women.

PICTURES: Ladies in Red 2010
PICTURES: Red Dress Fashion Show 2009
PICTURES: Heart Truth Show 2008

On Feb. 4, 2011, designated National Wear Red Day, people across the country have been encouraged to wear red to show their support for the association’s Go Red For Women campaign and to help raise awareness of heart disease. Many celebrities, including Betty White and Jennie Garth are supporting the effort.

Also, since the Go Red For Women campaign launched in 2004, cities have turned their landmarks red on this day to help raise awareness. Some of these locations have included Niagara Falls, the Empire State Building, state capitol buildings and Pike Place Market in Seattle.

The fashion industry is in the forefront of the effort with its annual The Heart Truth’s Red Dress Collection fashion show , held on the eve of Fashion Week’s start in New York. This year, the show on Feb. 9 will feature celebs Dita Von Teese, Jennifer Love Hewitt, Alison Sweeney, Julianne Hough, and Eve, who will wear red dresses by designers like Donna Karan, Zac Posen, Monique Lhuillier, Badgley Mischka and Oscar de la Renta.

Some of the gowns featured in the show will be auctioned off to raise money for the effort. The show will kick off on Wednesday, Feb. 9, at 7 p.m. EDT, and will be webcast live on CBSNews.com’s The Heart Truth page.

Thanks to cbsnews

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